Your copy either works...
Or it leaves money on the table
It's a pain to optimize SEM ad copy
You don't have time to craft copy for all of your ad groups each month
You don't know what works for your competitors
You don't know what message work for you
What if it was easy?

Optimize your Ad Groups in Minutes not Days

Our patented technology analyzes live ads on your keywords to detect what works and gives you recommended optimizations each month to get better results.
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Who is this for?

Marketers who love search ads but are stuck
Most marketers have found all the relevant keywords they can buy and cannot afford to raise their bids. So they need to boost their quality score in order to grow. We unlock growth.
Agencies who want to deliver more results for clients but are limited
Agencies face demanding clients but have limited resources. Their clients want monthly improvements and their team is overworked. We make it possible to optimize copy at scale every month.

How it works

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Andres Glusman
CEO, Cofounder DoWhatWorks
AI with a human at the wheel

Hi, I'm the CEO of DoWhatWorks. I've been running split tests on search ads since 1998. Some of my first tests were for the Disney Store Online. They cut the cost per customer in half. It was awesome but it was also a massive pain back then.
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The industry has come a long way in the last 25 years. But it is still way too difficult to optimize ad copy. We are building this because we want to make it effortless.

We want you to have visibility on your ads, your competitors ads and a streamlined process that uses AI to optimize your ads in minutes each month.

We make your copy work

We’ve streamlined your workflow to make it easy to update your copy in minutes, not hours.

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Get performance analysis, competitive analysis and recommended headlines every month for just $8 per ad group per month.
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Try it free.

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FAQ

Learn more about us
Where does the data come from?
Our engine studies live ads that run on your keywords to give you fresh insights on what is happening now and what do about it.
Why should I trust you?
You shouldn’t. You should test it. Run the ads we recommend against your own. See if they are better.
When do I get my recommendations?
You will get your first recommendation in two weeks. From there you get a monthly recommendation at the start of each month.
How do you know what wins?
Our patented technology looks at the patterns of messaging experiments that are being run in ads to reveal an implicit measure of quality.
Don’t search engines already do this?
Not really. It's kind of a blackbox at the moment. It's hard to know what is resonating and it's a ton of work to optimize on an ongoing basis.
Who is behind this venture?
DoWhatWorks is founded by and led by former Meetup executives Andres Glusman and Will Howard. Our investors include Eric Ries, Dan Ariely, and Everywhere VC.
Do you offer other products?
We do! This product helps get people to your website. Our other product helps you convert those visitors into customers.