Remove the guesswork from website optimization.
We track millions of websites daily to find winning A/B tests from major brands. The results are organized in a searchable database to help you spot trends and learn from your competition.
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How we see A/B tests from any brand
Our patented technology crawls the web to identify split tests based on public data
It analyzes the tests it finds, and follows them to see what version the brand favors
Our research team validates each test, adds metadata and includes it in our database
See tests from your industry
Select your industry below to explore experiments and learn which variations won.
Learn from competitors
Subscribe to a sector and key companies you want to track via a custom dashboard.
Search through experiments by what’s tested, page type and more.
Compare the results across tests to see trends.
Work with world class researchers
Identify problems and get recommendations
Have all the key components of your important pages analyzed and get specific recommendations based on the data.
Build a testing roadmap with our team
Collaborate with our research team to create a personalized testing roadmap and receive strategic recommendations.
Analyze your industry
We use meta-analysis across 27,000+ A/B tests to generate BetScores; algorithmic predictions of how likely a strategy is to win.
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Build a testing roadmap with our team
Collaborate with our research team to create a personalized testing roadmap and receive strategic recommendations.
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Turn recommendations into wireframes
Move from insights to execution with lo-fi wireframes built by our research team to help you implement changes quickly.
Who is this for?
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Growth Teams
Hone in on higher converting website copy, layouts, and more by learning what wins for leading brands.
Product Teams
Prioritize your backlog based on what’s likely to win and use data to drive buy-in across teams.
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Designers
See tests from top brands in your industry for inspiration and use the results to validate your decisions.
Insights from our research team
Track the data around emerging trends, see analysis of top websites and learn how the platform works
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FAQ
Have more questions?
Our patented engine uses public data to identify and analyze split tests. It is a lot like Google. It crawls the web and uses powerful and patented algorithms to make meaning from the data it finds. Our engine finds tests that are running, how many variants there are, and ultimately what wins and loses.
Nope. We provide the insights on what to implement, and the customer can execute those recommendations wherever their site is managed.
We look at what version the brand favors and keeps live on their site. A team of analysts also review and validate every test before publishing it. Our analysts add considerable metadata about each test so that meta analysis can be done across tests to validate findings.
Nope. We work only on public facing pages that don’t require a log-in.
Nope. No pixel or tracking scripts are used.