Blog
Insights on growth & marketing
Should you add social proof on pricing pages
Gurus will tell you to add social proof throughout your website. We did an analysis on a key page to find out.
Do strikethrough prices work?
You may be tempted to strikeout prices to show a good deal. But is that a good idea? We did an analysis to find out.
How we build products that work
The best way we've found to deliver products that actually work (with a lot less waste)
Introducing BetScores
What's more powerful than an experiment? Results across thousands of tests. New "BetScores" pinpoint what works and fails.
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