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Insights on growth & marketing

"Free" vs. $0
Cool Split Tests

"Free" vs. $0

Spotify tested the age-old question of how to convey free.

How do you get people to sign up for your list?
Cool Split Tests

How do you get people to sign up for your list?

Glossier tested a mystery reward.

Do QR Codes on Websites Actually Work?
Growth Strategy

Do QR Codes on Websites Actually Work?

In 2022, many companies tested QR codes on their website to drive more app downloads. We checked to see whether it works.

Split Tests We Dig: Magic Spoon Product Selection
Cool Split Tests

Split Tests We Dig: Magic Spoon Product Selection

A split test on product selection UX by Magic Spoon.

Career Roundup Jan 2023: Conversion Rate Optimization and Growth
Growth Careers

Career Roundup Jan 2023: Conversion Rate Optimization and Growth

Open roles in the Growth, Conversion Rate Optimization (CRO), and Product marketing spaces

Insight: Should You Add an Input Field to Your Landing Page CTA?
Growth Strategy

Insight: Should You Add an Input Field to Your Landing Page CTA?

The results from 17 SaaS and DTC growth experiments inform how to design your home page CTA.