Blog
Insights on growth & marketing
AI Messaging Loses in Tests (But Brands Use it Anyway)
The AI landscape is constantly changing, but as dynamic brands, we have to maximize value at each stage of the game
A Revolution in Website Testing
Web testing and optimization is going through a major shift, and it all comes down to leveraging data
Should you add social proof on pricing pages
Gurus will tell you to add social proof throughout your website. We did an analysis on a key page to find out.
Do strikethrough prices work?
You may be tempted to strikeout prices to show a good deal. But is that a good idea? We did an analysis to find out.
