Gurus will tell you to add social proof throughout your website. We did an analysis on a key page to find out.
You may be tempted to strikeout prices to show a good deal. But is that a good idea? We did an analysis to find out.
DoWhatWorks Discovery: We analyze how well videos do when tested on marketing websites to find surprising results.
Spotify tested the age-old question of how to convey free.
Glossier tested a mystery reward.
In 2022, many companies tested QR codes on their website to drive more app downloads. We checked to see whether it works.
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