Subscription brands often offer new customers a free-trial period. They hope you love the service and continue as a paying customer.
Getting customers to pull out their wallet and signup with payment info is tricky.
We see brands test questions like:
We've also seen companies test which version of "free" gets more people to signup: $0 or free
Spotify ran two variants on plan card pages.
Variant A: Use the word "free" for each trial period.
Variant B: Substitute $0 for the word "free."
Who do you think won?
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