Today’s “Split Test of the Week” comes from SALESmanago, a B2B SaaS company in the sales & marketing automation space. They are running an interesting 50-50 split test on an SEM landing page, trying to get people into a free demo. They borrow a technique you see far more often in the consumer space.
Here you can see the detail side-by-side (note: the red dot and related overlays are from us, not SALESmanago’s site):
And just in case that’s too hard to read, here’s the zoomed in detail from the variant: “29 people are exploring the demo right now”.
It’s an interesting attempt to provide social proof and to create a subtle form of urgency. It reminded us of copy you see in the travel space with prompts like “Only 2 left” and “4 people are looking at this right now”. For example:
So what do you think? Will this kind of social proof improve conversion rates in the B2B space?
As always, if you subscribe to our newsletter, we’ll share the winner once the test has been called! (most split tests run for several weeks)