Blog
Insights on growth & marketing
The Problem With Social Proof
Th most surprising learning was that customer logos lost in most tests. And it wasn’t just logos.
How Does DoWhatWorks Work
We built a technology that can track split tests from any brand on the web, identify which versions win and then add these
AI Messaging Loses in Tests (But Brands Use it Anyway)
The AI landscape is constantly changing, but as dynamic brands, we have to maximize value at each stage of the game
A Revolution in Website Testing
Web testing and optimization is going through a major shift, and it all comes down to leveraging data
