Cool Split Tests

Articles
"Free" vs. $0
Cool Split Tests

"Free" vs. $0

Spotify tested the age-old question of how to convey free.

How do you get people to sign up for your list?
Cool Split Tests

How do you get people to sign up for your list?

Glossier tested a mystery reward.

Split Tests We Dig: Magic Spoon Product Selection
Cool Split Tests

Split Tests We Dig: Magic Spoon Product Selection

A split test on product selection UX by Magic Spoon.

Split Tests We Dig: Hello Fresh Social Proof
Cool Split Tests

Split Tests We Dig: Hello Fresh Social Proof

A 3-way split test on social proof by HelloFresh AU on an SEM landing page.

Split Tests We Dig: Can an activity metric improve landing page conversion?
Cool Split Tests

Split Tests We Dig: Can an activity metric improve landing page conversion?

SALESManago tests social proof as a way to drive demo conversions, borrowing from the consumer world.